Casus Belli Not in Paris since 2005

The Brand Platform

The platform is intended to clarify the brand mission. Projective, it is the referent for all the brand communication and the guide to develop the communication strategy.

The brand that comes from the platform is the standard bearer of speech, messages and actions towards the public. It gives them meaning and opens the possibilities of developing new services, new actions, new « products ».

A WORKING GROUP

A collaborative exploration

METHOD

Reflection to explore the field of possibilities and call to challenge. An exploration that builds on the brand's history to define the foundations to carry the brand platform and design tangible ways of expression.

1. Brand foundation

A collaborative method with a thinking approach within the framework of a pyramidal questionnaire.

DELIVERABLES :

restitution

2. Brand platform

It clarifies the values, vision, promise, mission and style of the brand.

It is a reference guide to develop the communication strategy and a support to design and produce the elements and speech of the brand.

DELIVERABLES :

Brand platform for referent support of the brand identity design and the editorial line.

3. Realization

The brand platform is the foundation for designing the brand identity and the editorial line.

Brand identity

Identity is the first evidence of the platform. It expresses itself through a logo, a signature, a visual universe and its graphic elements. A reflection on the name is carried out by using various techniques, in a creativity workshop session.

DELIVERABLES :

trend boards, logo, signature, mood-board, graphic charter.

Language elements

Language elements constitute the editorial line of the brand which will be the guide to assert the brand identity, the personality. It is a referent tool when designing the content strategy.

DELIVERABLES :

language elements, key words, expressions, lexical fields, boiler plate. Editorial line with examples per target and media.