Eventing
Sunday 31st August 2014
WORLDWIDE EQUESTRIAN GAMES
Presentation video of the competition venues
THE CLIENT
The World Equestrian Games include 60 nations, 1,000 horses and competitors covering 8 disciplines in 8 venues. A year before the Games, the Organizing Committee of the World Equestrian Games must mobilize and involve the organizers, advertisers, the public, the media ...
OUR RESPONSE
AN INTERFACE PRESENTATION OF VENUES AND TERRITORIAL ANCHORAGE THAT IS LIKE A JOURNEY OF DISCOVERY.
Treated in 3D with a model of the sites that illustrates the embodiment of the values and excellence specific to the WEG, this video provides information on events, schedules, availability.
A promotional, PR, recruitment tool, the video is streamed on WEG, Regional sites, animates WEG stands at major sporting events of the season and is a quality content for television reports (or illustrates TV shows on the WEG).
A promotional, PR, recruitment tool, the video is streamed on WEG, Regional sites, animates WEG stands at major sporting events of the season and is a quality content for television reports (or illustrates TV shows on the WEG).
THE VENUES
8 SITES FOR 1 WORLDWIDE MEETING :
A MULTI-SITE ORGANIZATION THAT HAS BECOME A STRENGTH.
A MULTI-SITE ORGANIZATION THAT HAS BECOME A STRENGTH.
8 SITES FOR 1 WORLDWIDE MEETING : A MULTI-SITE ORGANIZATION THAT HAS BECOME A STRENGTH.
A journey at the heart of the 8 locations modeled in 3D from the Zenith to the Mont-Saint-Michel with,
at each step, a description of the site, the disciplines... allows the richness and dynamism of the region to be conveyed in a simple and concise manner.
D'Ornano stadium
The site hosting the three Olympic disciplines of the event as well as the opening and closing ceremonies; the d'Ornano stadium, located a short distance from the city center, will host for the first time a sport other than football during the Alltech FEI World Equestrian Games ™ 2014 in Normandy.
Capacity: 21,000 seats
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Dressage
From Monday 25th to Friday 29th August 2014
-
Show jumping
From Monday 1st to Sunday 7th September 2014
-
Opening ceremony
Sunday 7th September 2014
-
Closing ceremony
Sunday 7th Septembre 2014
The Prairie Racecourse
The Caen racecourse is located just on the outskirts of the town in a place called “La Prairie”. Host to about thirty yearly race meets,
its course is renowned for being conducive to speed due to its very long, straight track. The Para Dressage and Driving events,
including an 18km marathon, will take place here. The latter event will also go through some of the town center's streets and onto existing tracks in the Orne Valley.
Capacity: 25,000 seats
-
Para-Dressage
From Monday 25th to Saturday 30th August 2014
-
Driving
From Thursday 4th to Sunday 7th September 2014
Zenith
Normally a theatre and congress, the Zenith is ideally set to accommodate, during the World Equestrian Games Alltech FEI ™ 2014 in Normandy, the spectacular Vaulting events.
Capacity: 4,000 seats
-
Vaulting
From Tuesday 2nd to Friday 5th September 2014
Le Pin National Stud
Located in the Orne, the "Versailles for Horses" is a historic site for dressage and the birthplace of the Percheron.
Built under Louis XIV this prestigious stud that extends over 1,000 hectares will host the Eventing competitions.
Capacity: 38,000 seats
-
Eventing
Sunday 30th August 2014
Saint-Lô
In the Manche department, the city of St Lô hosts the Horse Ball events, an exhibition discipline. A tournament between the best teams in the world will show collective,
spectacular and vibrant aspects of this discipline. Two opposing teams of six riders fighting over a ball equipped with 6 leather handles.
-
Horse Ball exhibition
From Wednesday 27th to Sunday 31st August 2014
Exhibition Centre / Games Village
Nerve center of the event, the exhibition center will host the Reining trials and the Games Village. Located in the middle
of the Caen urban area, this modular complex of almost 32 hectares in the heart of the city of Caen will be completely reorganized during the event.
Capacity: 3,000 seats
-
Reining
From Monday 25th to Saturday 30th August 2014
-
Games Village
From Monday 25th August to Sunday 7th September 2014
Sartilly - Bay of Mont St Michel
Situated in the Manche department, the town of Sartilly will be the starting point of the endurance test.
The Bay of Mont Saint Michel, declared World Heritage by UNESCO, will provide a majestic setting for the 160 km race whose course is in the form of a daisy.
Capacity: 4,500 seats
-
Endurance
Thursday 28th August 2014
Deauville
An exhibition discipline, the polo events will take place in Deauville. This discipline opposes two teams of four players
with a mallet hitting a small ball of wood eight centimeters in diameter and engaged in a reckless race up the field in a bid to score in their opposing team’s goal.
-
Polo exhibition
Saturday 6th September 2014
D'Ornano stadium
The site hosting the three Olympic disciplines of the event as well as the opening and closing ceremonies; the d'Ornano stadium, located a short distance from the city center, will host for the first time a sport other than football during the Alltech FEI World Equestrian Games ™ 2014 in Normandy.
Capacity: 21,000 seats
-
Eventing
Sunday 31st August 2014
-
Dressage
From Monday 25th to Friday 29th August 2014
-
Show jumping
From Monday 1st to Sunday 7th September 2014
-
Opening ceremony
Sunday 7th September 2014
-
Closing ceremony
Sunday 7th Septembre 2014
The Prairie Racecourse
The Caen racecourse is located just on the outskirts of the town in a place called “La Prairie”. Host to about thirty yearly race meets,
its course is renowned for being conducive to speed due to its very long, straight track. The Para Dressage and Driving events,
including an 18km marathon, will take place here. The latter event will also go through some of the town center's streets and onto existing tracks in the Orne Valley.
Capacity: 25,000 seats
-
Para-Dressage
From Monday 25th to Saturday 30th August 2014
-
Driving
From Thursday 4th to Sunday 7th September 2014
Zénith
Normally a theatre and congress, the Zenith is ideally set to accommodate, during the World Equestrian Games Alltech FEI ™ 2014 in Normandy, the spectacular Vaulting events. Capacity: 4,000 seats
Capacity: 4,000 seats
-
Vaulting
From Tuesday 2nd to Friday 5th September 2014
The Pin National Stud
Located in the Orne, the "Versailles for Horses" is a historic site for dressage and the birthplace of the Percheron.
Built under Louis XIV this prestigious stud that extends over 1,000 hectares will host the Eventing competitions.
Capacity: 38,000 seats
-
Eventing
Sunday 30th August 2014
Saint-Lô
In the Manche department, the city of St Lô hosts the Horse Ball events, an exhibition discipline. A tournament between the best teams in the world will show collective,
spectacular and vibrant aspects of this discipline. Two opposing teams of six riders fighting over a ball equipped with 6 leather handles.
-
Horse Ball exhibition
From Wednesday 27th to Sunday 31st August 2014
Exhibition Centre / Games Village
Nerve center of the event, the exhibition center will host the Reining trials and the Games Village. Located in the middle
of the Caen urban area, this modular complex of almost 32 hectares in the heart of the city of Caen will be completely reorganized during the event. Capacity: 3000 places
Capacity: 3,000 seats
-
Reining
From Monday 25th to Saturday 30th August 2014
-
Games Village
From Monday 25th August to Sunday 7th September 2014
Sartilly - Bay of Mont St Michel
Situated in the Manche department, the town of Sartilly will be the starting point of the endurance test.
The Bay of Mont Saint Michel, declared World Heritage by UNESCO, will provide a majestic setting for the 160 km race whose course is in the form of a daisy.
Capacity: 4,500 seats
-
Endurance
Thursday 28th August 2014
Deauville
An exhibition discipline, the polo events will take place in Deauville. This discipline opposes two teams of four players
with a mallet hitting a small ball of wood eight centimeters in diameter and engaged in a reckless race up the field in a bid to score in their opposing team’s goal.
-
Polo exhibition
Saturday 6th September 2014
ENTERTAINMENT
Frank, fast animations, with rhythm breaks that create dynamism and a strong presentation of each site.
The fluidity of the animation, the approach, bring the sites together visually while at the same time leading the spectator to the information.
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The camera moves all along the road.
Construction of buildings lining the road, and which define the camera's movement corridor.
At the end of the road, camera rotation to target the stadium being built. Tracking shot outside the stadium.
Construction : The foundations have been laid, the pillars are being built to form the structure of the building. Vertical construction.
360° tracking shot inside the stadium, then camera zooms out and leaves the stadium through the roof to give an overall view.
The stadium continues to be built, the stands and then the roof to achieve the final appearance. Horizontal construction.
Slight shift of the camera to the left to align with the road, and start of the tracking movement.
Slight shift of the camera to the left to align with the road, and the start of the path tracking movement.
Slight shift of the camera to the left to align with the road, and the start of the path tracking movement.
All the elements are already built. A red line shows the movement of the camera on the road.
Aerial view towards the Zenith, which is the next place in the order of appearance on the video.
Construction of decor elements (buildings and houses) that line the road.
THE DESIGN
Refined gray variants with lighting to magnify the architecture. A world of bright colors specific to each universe, pictograms identifying places
and disciplines are chaptered throughout the video. An interface with ergonomic areas for reading and action accompany the public in their journey of the discovery of places.
INTERFACE ELEMENTS
LOGO
Highlighting the event logo permanently throughout the video.
DESCRIPTIVE
Layer information about the places and the events that take place.
VIDEO
Presentation video of the competition venues.
HEADER
Client's name with graphic.
Map
Interactive map with localization of the venues.
Timeline & options
Interactive zone with video chapters allowing movement from place to place. Options zone.
3D PROCESS
Working from an original sketch, an interactive illustration reveals the background of the 3D model.
SKETCH
MESH
FACADE
TEXTURE
CONCLUSION
A design that has made the weakness of the multi-site organization into a force to convey the magnitude of the event and the richness of the territory.
A scenario built around a dynamic and eventful discovery journey to take the public to the heart of the event a year before the Games. A qualitative video, without being premium, that becomes a real recruiting and media tool and remains in place for a few days after the opening of the Games.
A scenario built around a dynamic and eventful discovery journey to take the public to the heart of the event a year before the Games. A qualitative video, without being premium, that becomes a real recruiting and media tool and remains in place for a few days after the opening of the Games.
