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Info@casusbelli.fr
02 31 46 14 14
7 place de l'Europe
14200 Hérouville Saint-Clair

Offres

Marketing Marketing
Communication Communication
Laboratory Laboratory
Accompaniment Accompaniment
Technology Technology

Marketing Marketing

STRATEGY
Agile Accompaniment Consumer and sector studies, monitoring - Benchmark Collaborative brainstorming
  • Accompaniment for the construction of the new French medicine offer
    Defining the brand platform, identity, advice in the construction of the offer, design of the linking tool within the constraints of health data security.
  • UX/UI reflection and graphic design for the city portal
    Agile method for the accompaniment and the realization of Hérouville-Saint-Clair’s new portal. Show more +
  • Since 2016 the agency has worked hand in hand with Prodeo to create its identity
    Collaborative thinking with the 5 combined entities to define positioning, the offer, graphic identity, design the site and the BtoB communication media including social media training with editorial plan.
  • Partner of the Connected Services BU of Peugeot Citroën DS
    The agency is PSA Group’s partner for designing new mobility experiences: strategic thinking, brand identity, UX/UI, creative design.
  • Advice and support for the new mobility offer
    Definition of experience and value proposition for a new approach to vehicle rental. UX/UI, graphical application design for UCAR.
  • Green Days with the Crédit Agricole Normandie
    The digital banking sectors today and in 2030.
  • Direct banking and customer relation tools
  • The digital processing challenge for banks
    Panorama and perspectives.
  • Scientific culture centers and third locations among the general public
  • The digital ecosystem of brands of syrup
  • Gardening and pet facilities on social networks
  • The hotel industry : respond to the changing clientele
  • Comprehensive view of competitive clusters and perspectives for 2018 in France, Europe and the US
  • Living lab workshops with CASA collaborators
    Building together evolutions for the new interactive client-advisor tool.
  • The development lines for the digital hub of Crédit Agricole Normandie
  • What values for a new community of hotel users ?
  • Brainstorming session for the positioning of the shareholders' space at Crédit Agricole Normandie
  • Creative workshops on values, identity of TES
BRAND
Brand platform, positioning Graphic identity Brand film
  • Co-construction of the brand platform for the shareholders' space at Crédit Agricole Normandie
    Team project, creation and animation of creativity sessions. Reflection and development of the platform and its positioning. Show more +
  • Immersion at the heart of The Dôme to build the brand platform and general public positioning
    Development of the platform, backbone of the graphic identity and the manifesto.
  • Reflection on the positioning and the values of Monin's digital ecosystem
    Social positioning of the brand with editorial and graphic charter
  • Defining the brand platform of the new Wombee community
    Reflection on values, defining the positioning for the creation of identity, for the community platform, for the launch device. Show more +
  • New identity for the Drakkars
    Collaborative reflection as part of our partnership with the club to define the brand platform, foundation of the new identity for 2018-2019.
  • Name and identity for the on-demand insurance offer
    Strategic thinking, name and signature search, identity design with logo and mood trend for the beta version.
  • Specific identity for the digital ecosystem of Crédit Agricole Normandie
    Charter with the graphic creation and editorial per social network and type of brand communication.
  • Creation of an identity moodboard for The Dôme
    Establishment of a creative workshop with brainstorming session and graphic exploration.
  • Creation of the name and identity of the new hotel community network
    Brainstorming. Name creation methods. Designing logo, signature and visual identity charter.
  • Redesign an identity without losing the roots
    Reflecting on the illustration of values and logo morphing.
  • Linking together scientific profession, performance and passion for the Hippolia Foundation
    A corporate film depicting the life of a horse. Show more +
Interventions
Round table Conferences and Animations
  • GDPR and Opportunities panel discussions
    Animation of outreach sessions with methodological approach for compliance. Construction of a dedicated offer of support and assistance.
  • Intervention and raising awareness of the challenges of digitalisation
    Conferences with the banking sector: managers of private banks, marketing managers advisors, wealth managers, commercial managers of Crédit Agricole.
STRATEGY
Agile Accompaniment
  • Accompaniment for the construction of the new French medicine offer
    Accompaniment for the construction of the new French medicine offer
    Defining the brand platform, identity, advice in the construction of the offer, design of the linking tool within the constraints of health data security.
  • UX/UI reflection and graphic design for the city portal
    UX/UI reflection and graphic design for the city portal
    Agile method for the accompaniment and the realization of Hérouville-Saint-Clair’s new portal. Show more +
  • Since 2016 the agency has worked hand in hand with Prodeo to create its identity
    Since 2016 the agency has worked hand in hand with Prodeo to create its identity
    Collaborative thinking with the 5 combined entities to define positioning, the offer, graphic identity, design the site and the BtoB communication media including social media training with editorial plan.
  • Partner of the Connected Services BU of Peugeot Citroën DS
    Partner of the Connected Services BU of Peugeot Citroën DS
    The agency is PSA Group’s partner for designing new mobility experiences: strategic thinking, brand identity, UX/UI, creative design.
  • Advice and support for the new mobility offer
    Advice and support for the new mobility offer
    Definition of experience and value proposition for a new approach to vehicle rental. UX/UI, graphical application design for UCAR.
Consumer and sector studies, monitoring - Benchmark
  • Green Days with the Crédit Agricole Normandie
    Green Days with the Crédit Agricole Normandie
    The digital banking sectors today and in 2030.
  • Direct banking and customer relation tools
    Direct banking and customer relation tools
  • The digital processing challenge for banks
    The digital processing challenge for banks
    Panorama and perspectives.
  • Scientific culture centers and third locations among the general public
    Scientific culture centers and third locations among the general public
  • The digital ecosystem of brands of syrup
    The digital ecosystem of brands of syrup
  • Gardening and pet facilities on social networks
    Gardening and pet facilities on social networks
  • The hotel industry : respond to the changing clientele
    The hotel industry : respond to the changing clientele
  • Comprehensive view of competitive clusters and perspectives for 2018 in France, Europe and the US
    Comprehensive view of competitive clusters and perspectives for 2018 in France, Europe and the US
Collaborative brainstorming
  • Living lab workshops with CASA collaborators
    Living lab workshops with CASA collaborators
    Building together evolutions for the new interactive client-advisor tool.
  • The development lines for the digital hub of Crédit Agricole Normandie
    The development lines for the digital hub of Crédit Agricole Normandie
  • What values for a new community of hotel users ?
    What values for a new community of hotel users ?
  • Brainstorming session for the positioning of the shareholders' space at Crédit Agricole Normandie
    Brainstorming session for the positioning of the shareholders' space at Crédit Agricole Normandie
  • Creative workshops on values, identity of TES
    Creative workshops on values, identity of TES
BRAND
Brand platform, positioning
Graphic identity
  • New identity for the Drakkars
    New identity for the Drakkars
    Collaborative reflection as part of our partnership with the club to define the brand platform, foundation of the new identity for 2018-2019.
  • Name and identity for the on-demand insurance offer
    Name and identity for the on-demand insurance offer
    Strategic thinking, name and signature search, identity design with logo and mood trend for the beta version.
  • Specific identity for the digital ecosystem of Crédit Agricole Normandie
    Specific identity for the digital ecosystem of Crédit Agricole Normandie
    Charter with the graphic creation and editorial per social network and type of brand communication.
  • Creation of an identity moodboard for The Dôme
    Creation of an identity moodboard for The Dôme
    Establishment of a creative workshop with brainstorming session and graphic exploration.
  • Creation of the name and identity of the new hotel community network
    Creation of the name and identity of the new hotel community network
    Brainstorming. Name creation methods. Designing logo, signature and visual identity charter.
  • Redesign an identity without losing the roots
    Redesign an identity without losing the roots
    Reflecting on the illustration of values and logo morphing.
Brand film
Interventions
Round table Conferences and Animations
  • GDPR and Opportunities panel discussions
    GDPR and Opportunities panel discussions
    Animation of outreach sessions with methodological approach for compliance. Construction of a dedicated offer of support and assistance.
  • Intervention and raising awareness of the challenges of digitalisation
    Intervention and raising awareness of the challenges of digitalisation
    Conferences with the banking sector: managers of private banks, marketing managers advisors, wealth managers, commercial managers of Crédit Agricole.

Communication Communication

Web platform Events website
Mobile app OAV business application
  • Everyday tool for local stores
    Strategic thinking, advice and support in the design and realization of the reference application for the positioning of the brand: a daily tool to design menus, from idea to realization including the purchase of products.
  • A SUPPORT TOOL FOR PATIENTS
    Strategic, ergonomic, graphic design and development of the mobile app for PID patients with health data management. Show more +
  • Children's book and touch screen
    An interactive game app scripted in collaboration with Claude Ponti. An app that can be played in store via tablets and downloadable.
  • Crédit Agricole d’Île-de-France consumer credit simulator, multi-device
    5 consumer credits that can be simulated on desktop, tablet or smartphone. Show more +
  • An app deployed on more than 2 500 agency tablets for the Crédit Agricole Île-de-France
    Design and navigation for an independent experience and to be a dialogue tool with the bank advisor.
  • Advice and implementation of the CNC mobile apps
    Support, advice, design and assistance for the next 3 years.
  • Design and development of Crédit Agricole Group's Insurance tool
    UX/UI design, development, implementation and TMA for dedicated OVA insurance products with its adaptation to the LCL offer.
  • Workflow for the standardization of eADVs of the 2 franchises
    Design of the tool, processes, charter and development for integration into CRM at the rate of one eAdv per month over 12 months.
  • Website and sales support software
    Design and creation of the interactive customer/advisor and sales support tool for the group Crédit Agricole SA's insurance products, deployed in more than 7,000 branches.
  • Support for the Pfizer agency in the design and development of franchise internet sales management
Event- Installation Event film
Social networks Communication plan
  • Building the social sphere of Crédit Agricole Normandie
    Reflection and development of the editorial and graphic charter with animation plan around recruitment and commitment operations.
  • Monin's social media strategy
    Analysis and reflection for an editorial plan and its management tool with graphic and content charter.
  • In-house promotion marketing campaign
    Definition of the action plan and the concept to favor understanding and use levels of the Employee software.
  • Digital strategy for the Festival’s 10th anniversary
    Definition of the digital strategy of the Beauregard Festival on the whole ecosystem with acquisition plan, social media support and animation of the site.
  • Institutional communication strategy
    Strategic advice and media and social media communication plan for the City and its sports policy. Concept, support and realization of the biannual plan.
Web platform
Events website
Mobile app
  • Everyday tool for local stores
    Everyday tool for local stores
    Strategic thinking, advice and support in the design and realization of the reference application for the positioning of the brand: a daily tool to design menus, from idea to realization including the purchase of products.
  • A SUPPORT TOOL FOR PATIENTS
    A SUPPORT TOOL FOR PATIENTS
    Strategic, ergonomic, graphic design and development of the mobile app for PID patients with health data management. Show more +
  • Children's book and touch screen
    Children's book and touch screen
    An interactive game app scripted in collaboration with Claude Ponti. An app that can be played in store via tablets and downloadable.
  • Crédit Agricole d’Île-de-France consumer credit simulator, multi-device
    Crédit Agricole d’Île-de-France consumer credit simulator, multi-device
    5 consumer credits that can be simulated on desktop, tablet or smartphone. Show more +
  • An app deployed on more than 2 500 agency tablets for the Crédit Agricole Île-de-France
    An app deployed on more than 2 500 agency tablets for the Crédit Agricole Île-de-France
    Design and navigation for an independent experience and to be a dialogue tool with the bank advisor.
  • Advice and implementation of the CNC mobile apps
    Advice and implementation of the CNC mobile apps
    Support, advice, design and assistance for the next 3 years.
OAV business application
  • Design and development of Crédit Agricole Group's Insurance tool
    Design and development of Crédit Agricole Group's Insurance tool
    UX/UI design, development, implementation and TMA for dedicated OVA insurance products with its adaptation to the LCL offer.
  • Workflow for the standardization of eADVs of the 2 franchises
    Workflow for the standardization of eADVs of the 2 franchises
    Design of the tool, processes, charter and development for integration into CRM at the rate of one eAdv per month over 12 months.
  • Website and sales support software
    Website and sales support software
    Design and creation of the interactive customer/advisor and sales support tool for the group Crédit Agricole SA's insurance products, deployed in more than 7,000 branches.
  • Support for the Pfizer agency in the design and development of franchise internet sales management
    Support for the Pfizer agency in the design and development of franchise internet sales management
Event- Installation
Event film
Social networks
  • Building the social sphere of Crédit Agricole Normandie
    Building the social sphere of Crédit Agricole Normandie
    Reflection and development of the editorial and graphic charter with animation plan around recruitment and commitment operations.
  • Monin's social media strategy
    Monin's social media strategy
    Analysis and reflection for an editorial plan and its management tool with graphic and content charter.
Communication plan
  • In-house promotion marketing campaign
    In-house promotion marketing campaign
    Definition of the action plan and the concept to favor understanding and use levels of the Employee software.
  • Digital strategy for the Festival’s 10th anniversary
    Digital strategy for the Festival’s 10th anniversary
    Definition of the digital strategy of the Beauregard Festival on the whole ecosystem with acquisition plan, social media support and animation of the site.
  • Institutional communication strategy
    Institutional communication strategy
    Strategic advice and media and social media communication plan for the City and its sports policy. Concept, support and realization of the biannual plan.

Laboratory Laboratory

Explore the laboratory
Explore the laboratory
Cultural-social exchanges Exploration and co-construction
Datavisualization Restitution, mediation
Cultural-social exchanges
Exploration and co-construction
Datavisualization
Restitution, mediation

Accompaniment Accompaniment

Living Lab
Brand Platform
Strategy and know-how
  • Mastered accompaniment.
    Tailor-made ; for study, consulting, outsourcing, steering and training services; built around the experts of the Casus Belli collective and the business skills of the AsUWish group. Show more +
Living Lab
Brand Platform
Strategy and know-how
  • Mastered accompaniment.
    Mastered accompaniment.
    Tailor-made ; for study, consulting, outsourcing, steering and training services; built around the experts of the Casus Belli collective and the business skills of the AsUWish group. Show more +

Technology Technology

Monitoring, Feasibility studies
  • Monitoring and feasibility studies for more creative technology
    Because technique is an inseparable element from creativity in the digital world, our R&D is ongoing to innovate and produce the appropriate technical solutions.
Increased reality - New interfaces
  • Immersive experiences for the very young and the revelers
    For Cartoon Network Watch&Play, heroes come alive for the young, 3D popups appear for the revelers and DJs play unreleased mixes.
Support - Training- TMA
  • Whatever the project, support before, during and after conception
    A dedicated team for every project at every step with training components to provide autonomy to administrators and different levels of third party application maintenance are proposed.
Monitoring, Feasibility studies
  • Monitoring and feasibility studies for more creative technology
    Monitoring and feasibility studies for more creative technology
    Because technique is an inseparable element from creativity in the digital world, our R&D is ongoing to innovate and produce the appropriate technical solutions.
Increased reality - New interfaces
  • Immersive experiences for the very young and the revelers
    Immersive experiences for the very young and the revelers
    For Cartoon Network Watch&Play, heroes come alive for the young, 3D popups appear for the revelers and DJs play unreleased mixes.
Support - Training- TMA
  • Whatever the project, support before, during and after conception
    Whatever the project, support before, during and after conception
    A dedicated team for every project at every step with training components to provide autonomy to administrators and different levels of third party application maintenance are proposed.